Vistaprint provides millions of business owners with quality, affordable printed and digital marketing products to help them look professional and promote their businesses. Products include business cards, postcards, brochures, signage, apparel, and promotional products. Vistaprint enables customers to select a professionally designed template to personalize, upload their own finished design to be printed, or integrate their logo or image into a design that’s right for them.
Creating and Sustaining a Strong Social Presence
Join this session to learn why you should be on social media and get easy-to-use tips and tricks to improve or create strong social media campaigns. Read more
What Is an Authentic Brand and How Can You Be One?
You've probably heard companies and brands described as "authentic." But what exactly does this term mean?
Building Your Brand With Signage
Whether you own a retail store, service business, restaurant or work from an office, your business’ sign is an important tool for building brand awareness. Read more
Fine-Tune Your Brand by Identifying Your Business Niche
Is your business’s brand too vague? To fine-tune your brand, you need to hone in on a niche that no other competitor owns. Read more
Checklist: Employee Branding
Employees are a critical element in conveying your business brand, and you must understand their value and importance of representing your small business. Read more
Designing Product Packaging That Supports Your Brand
Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business. Read more
The Emotional Components of Branding
Here are some of the most effective emotions you might use in branding your small business and making it stick in customers' minds. Read more
Your Brand Brainstorming Worksheet
By brainstorming brand ideas you can develop a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more
The Importance of Color In Branding
Here’s an overview of the psychology of color and what emotions and images colors can bring to your branding.
Guide to Rebranding Your Business
Is a rebrand needed for your business? This article paints the situations when a rebrand is needed and how to execute. Read more
What’s the Difference Between B2B and B2C Branding?
Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more
Finding and Using Brand Advocates to Grow Your Brand
Most people don’t trust brands, they trust their friends. So how can you find brand advocates and how can you use their influence to help grow your brand?